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February 5, 2010

Building Real-Time Systems to Achieve the Best Returns – XOJET

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Launched in 2006 with its headquarters in California (USA), XOJET created an entirely new model for private aviation. Growing from one Cessna Citation corporate jet, today XOJET commands the newest fleet in the skies, with more than 100 aircraft in service or on order. The company flies all over the world, serving five continents and more than 25,000 airports. Members such as major corporations, business leaders, entertainers, sports professionals, and philanthropists do not need to buy a jet; they can lease a share from XOJET or purchase hours.

XOJET’s operational model is so efficient that they can offer better service at a better value. As a result, they offer one of the best on-time performance records in the business and pricing that averages 10-25 percent lower than that of other competitors.

In less than three years, XOJET has become one of the fastest-growing private aviation companies in history, counting among its clients well known entertainers, business executives and investors. Backed by world-renowned aviation investor Texas Pacific Group, XOJET raised $3 billion to fund a highly advanced operational infrastructure, sophisticated fleet, and global expansion.

Because XOJET started from scratch and attracted substantial funding, the company has redefined a better total private jet experience. How? By choosing to make major investments in safety and service, even when those efforts have been costly or difficult.
Rather than outsource care of the fleet of jets, the company built an integrated safety and operational infrastructure in-house as a core competency. Consequently, XOJET sets and controls safety standards that are much more stringent than those required by the FAA and most other operators.

I had the opportunity to discuss with Paul Touw, Executive Chairman of XOJET, the core of his innovative, smarter approach. “In our business we are growing about “2X’ every year so we need to be able to invest in systems well before we actually need them. It is important to us to raise capital and cash and develop the systems 18 months before we need them. Nowadays when you have technology to get real-time metrics on how your business is performing, you can laser target and pinpoint how to optimize your business – gauge net profitability, for example. You now have a new tool that you can leverage for greater effectiveness. Therefore, I can optimize a new business much faster and adapt in a new market much quicker than the old rule of thumb, these systems provide real-time data from our operations on a daily basis. SAP forms the central core to our maintenance systems, flight operations systems, crew resource systems, and safety systems, which gives me a tool from which we can derive immediate information: how the business is performing, optimizing flights to different locations, and the costs of different elements of our business. Traditionally you would get this data only every quarter and as a result, couldn’t immediately tweak the feedback in order to optimize the business. Now, having these new SAP systems, I find it is absolutely a cornerstone to what we are doing a XOJET.’

More information: xojet.com

February 3, 2010

January Newsletter Now Available

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Cohesion wishes you a Prosperous New Year